“Digital Business Transformation (DBT)” is on top of every CEO’s agenda. The GAFAM effect is enviable. Every organisation wants a piece of that pie. But there is hardly any alignment or agreement on what “digital or digital business or digital business transformation or digital transformation” actually means within an organisation or across various industries. For many it is about technology – predominantly software, for some it is going paperless or people-less, for some it is engaging with customers on social platforms or email platforms or a new website on an expensive platform, for some it’s a new way of doing business. None of them are necessarily wrong but at the same, not entirely accurate enough either.
In his 1995 book “Being Digital”, Nicholas Negroponte suggested that any form of information that exists as atoms (like books and DVDs) can be represented by bits on a digital device. But the scope of “Digital” moved beyond “digitisation of information” now.
This section deals with my thoughts on what digital (business) transformation is all about.
